As Seen In Packaging Strategies

Paperboard Packaging Works For Both Brands & Consumers

February 20, 2019

As seen in Packaging Strategies

Paperboard packaging is a staple for food and pharmaceuticals brands because it’s easily sourced and cost effective — but there’s more to paperboard than convenience. With the popularity of over-the-counter (OTC) pharmaceuticals and shelf-stable packaged food products, quality paperboard packaging in both substance and design is an asset for both corporations and the consumer.

Quality Paperboard Packaging for Competitive Pharmaceutical Markets

OTC pharmaceuticals and their sister solutions, nutraceuticals and cosmeceuticals, answer consumer demand for OTC medicine, nutritional supplements, and cosmetics products of near-prescription strength by incorporating high-powered, drug-like active ingredients. A casual look at store shelves demonstrates that competition in these markets is steep. There is often little to differentiate competing formulas other than a product description touting clinical trials or natural ingredients printed on a paperboard carton.

Competitive paperboard packaging is not only cost effective, it provides ample space for brands to market their products and adhere to FDA regulations with product warnings, usage instructions, and age restrictions. Not only does the FDA regulate the information displayed on OTC pharmaceutical packaging, it regulates the substance of paperboard packaging used in pharmaceutical applications to prevent consumers from ingesting or absorbing toxic dyes, adhesives, or materials. Paperboard’s diversity and wide range of high quality options allows brands to navigate stringent regulations on pharmaceutical packaging with relative ease. There’s no need to sacrifice printability, sustainability, or even cost when choosing paperboard that protects both customers and corporations.

Quality Paperboard Packaging Keeps Food Products Inexpensive & Accessible

Today, quickly prepared, shelf-stable food products are more popular than ever amongst busy consumers juggling academic, professional, and personal demands. Cost effective paperboard as packaging is part of what helps these popular foods stay relevant and adds to their broad appeal.

As with pharmaceuticals, the FDA requires packaging to adhere to specific regulations whenever it comes in direct contact with food. Food product manufacturers are responsible for choosing nontoxic paperboard packaging that prevents food adulteration and is free of any unsanctioned dyes or substrates. Thankfully, the options available are not only plentiful, many of them are sourced from companies committed to using recycled materials known for their excellent printability, brightness, and density.

With the plethora of FDA compliant paperboard packaging available to food manufactures, products loved across generations can keep up with constant consumer demand for essential products. Paperboard can be printed and converted quickly and accessed easily by food manufactures without holding up supply chains and delaying distribution. Getting products to the shelf is heavily impacted by packaging logistics, and high quality paperboard’s accessibility makes it a brand favorite for that reason.

This is why high quality, cost effective paperboard packaging makes navigating regulatory standards and shifting consumer demand an opportunity, not a challenge, by remaining a consistent, quality packaging solution across product categories. Whether it covers the latest cosmeceuticals or staple food products, paperboard packaging gets the job done.