Paper or plastic? The phrase immediately sparks images of grocery store checkout lines. Just like consumers choose paper or plastic for their practical needs or preference, your business may consider looking into the two specialty products when making a packaging decision for your food products. Plastic Packaging Let’s face it, plastic is everywhere in the …
by norkol 
Marketing professionals and branding experts may naturally place greater emphasis on consumer-facing packaging, but packaging experts know that paper and plastic serves a role at every stage in the realization of a consumer product, from manufacturing and transport, to retail marketing efficacy and shelf-life predictions. Though the breadth of industries served by behind-the-scenes paper and …
by norkol 
Packaging is paramount in retail marketing, and everyone working to promote the world’s largest brands depends on it. Consumers are increasingly demanding higher levels of convenience, personalization, and environmentally-friendly packaging options from their favorite companies, and it’s necessary to leverage aesthetic and functional components in order to compete with other products on the shelf. With …
by norkol 
Flexible packaging is one of the most convenient, impactful, and cost-effective packaging options on the market. Unfortunately, it’s only been available to large national brands with big budgets and bigger inventory – until now. For the first time available in the US, an innovative flexible packaging manufacturer is leveraging digital printing technology and a disruptive …
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